56 linear feet, 4 linear inches (Audiovisual Materials); 9 linear feet, 2 linear inches
(Textual Materials)

Separated material: 60 slides, 26 cassette tapes, 27 2” videotapes, 250 ¾” videotapes, 400 audiotapes, and 200 16mm films.

The material in this collection consists of correspondence, notes, budget material, production data, itineraries, telephone messages, invitations, speeches, statements, release forms, brochures, and other miscellaneous advertising material maintained by Gerald Rafshoon’s Atlanta-based advertising agency from 1970 to 1980.

In addition, the collection also contains a large audio visual file of photographs, slides, video tapes, interview transcripts, sound recordings, campaign commercial films, and brochures. The material relates to Jimmy Carter’s overall political career as he was one of Rafshoon’s most important clients during this period. This collection does not contain Rafshoon’s White House files as Assistant to the President for Communications from May 1978 to August 1979. Researchers interested in such materials should examine Rafshoon’s files that are included within the Carter Library’s White House Staff collections.

Gerald M. Rafshoon

Gerald M. Rafshoon, founder and president of Gerald Rafshoon Advertising Inc., advised Jimmy Carter in his 1966 and 1970 bids for the governorship of Georgia. He also served as Media Director and Adviser for Carter’s 1976 Presidential campaign. In May of 1978, he was appointed to President Carter’s White House Staff as Assistant to the President for Communications. He was the first professional advertising executive to join a White House staff. He served in this role until September 1979. Rafshoon also served as media advisor for President Carter’s 1980 re-election campaign. After leaving the White House, he became a successful producer and executive producer of motion pictures for television and cable, specializing in international co-production.

Audiovisual
Textual

Arrangement information can be found in the series descriptions under Series List.

Series I: Gerald Rafshoon's 1980 Campaign Files - NAID 7347176

The series consist of printed lists of film rolls and videos, and interview transcripts. The material relates to Rafshoon’s role in the production of campaign commercials and brochures for Carter’s 1980 Re-election Campaign. Arranged alphabetically by subject..

*Audiovisual materials in this collection are unprocessed and unavailable at this time.

 

Series II: Gerald M. Rafshoon's Personal Files - NAID 145739

The series consists of an insignificant amount of Rafshoon’s personal correspondence to and from friends and clients between December 1971 and April 1976. Arranged chronologically

 

Series III: Gerald M. Rafshoon's 1976 Campaign State Files - NAID 145744,

The series consists of a sampling of the state-by-state media plans for the 1976 campaign including schedules, pricing rates for commercial spots, and advertising budgets. Arranged alphabetically by state.

 

Series IV: Gerald M. Rafshoon's 1976-1980 Campaign Subject Files - NAID 145793

The series consists of a wide variety of material including samples of bumper stickers and campaign buttons; convention and inaugural literature; and miscellaneous notes, schedules, clippings, and correspondence related to the day-to-day conduct of the campaign. Arranged alphabetically by subject.

 

Series V: Gerald M. Rafshoon's 1976 Campaign Files - NAID 133876201

This series contains materials related to Gerald Rafshoon’s role in the advertising, marketing, and public relations for President Carter’s 1976 and 1980 campaigns, including advertising and network agreements, communications strategies, and media plans. Arranged alphabetically by folder title.

 

Series VI: Gerald M. Rafshoon's Subject Files - NAID 133876420

This series consists of materials related to Gerald Rafshoon’s role as White House Communications Director, including interviews, memos, press, speeches, and trips. Oversized memorabilia and periodicals are also included. Arranged alphabetically by subject.

 

Series VII: Gerald Rafshoon's Post-Presidential Files - NAID 133876421

The series consists of material related to Gerald Rafshoon’s post-presidential work as an international producer, including film, stage, and television projects, as well as memorabilia. Arranged alphabetically by subject.

 

Series VIII: Gerald Rafshoon's Advertising Files (Oversized Materials) - NAID 204261246

The series consists of a wide variety of material, including oversized advertising materials such as layouts and mock-ups for campaign brochures. Unarranged.

These papers contain documents restricted in accordance with applicable executive order(s), which governs National Security policies, applicable statutes/agency restrictions, and material which has been closed in accordance with the donor’s deed of gift.

Copyright interest in these papers has been donated to the United States Government. Some of the records may be subject to copyright restrictions (i.e. newspapers, publications, etc.). Researchers should contact the publisher for further information.

The records are held at the Jimmy Carter Presidential Library and Museum, 441 John Lewis Freedom Pkwy NE, Atlanta, GA 30307.

Rafshoon, Gerald Monroe (1934- )

Carter, Jimmy (1924- )

National Captioning Institute

Democratic National Committee (DNC)

United Auto Workers

Massachusetts Institute of Technology (MIT)

Atlanta (Ga.)

Plains (Ga.)

Washington (D.C.)

1970-1999

Office of the Assistant to the President for Communications - Gerald Rafshoon, 1978-1979

Gerald M. Rafshoon's 1980 Campaign Files

Container 1

  • Art and Titles
  • [Audio-Visual and Textual Materials - Lists]
  • [Audio-Visual Materials - Miscellaneous Lists 1]
  • [Audio-Visual Materials - Miscellaneous Lists 2] [1]
  • [Audio-Visual Materials - Miscellaneous Lists 2] [2]
  • [Audio-Visual Materials - Miscellaneous Lists 2] [3]
  • [Ballots]
  • Carter Acceptance Speech, 8/14/80
  • Carter Campaign '80 - Post Production [1]
  • Carter Campaign '80 - Post Production [2]


Container 2

  • [Democratic National Committee (DNC)] #675 - Post Production [1]
  • [Democratic National Committee (DNC)] #675 - Post Production [2]
  • [Interview Transcripts - Akron, Ohio, 9/80]
  • [Interview Transcripts - Alabama, 9/80]
  • [Interview Transcripts - Angell, California, 9/80] [File 1]
  • [Interview Transcripts - Angell, California, 9/80] [File 2]
  • [Interview Transcripts - Angell, California, 9/80] [File 3]
  • [Interview Transcripts - Atlanta, Georgia, 9/80]


Container 3

  • [Interview Transcripts - Austin, Texas, 9/80]
  • [Interview Transcripts - Camp David, Maryland, 8/19/80]
  • [Interview Transcripts - Chicago, Illinois, 9/80]
  • [Interview Transcripts - DNC #675] [1]
  • [Interview Transcripts - DNC #675] [2]
  • [Interview Transcripts - Iowa, 9/80]
  • [Interview Transcripts - Maine, 9/80]
  • [Interview Transcripts - New York, New York, 9/80]
  • [Interview Transcripts - San Francisco, California, 9/80]
  • [Interview Transcripts - Tuscombia and Corinth, Mississippi, 9/80]


Container 4

  • [Interview Transcripts - Washington, D.C., 8/80]
  • [Interview Transcripts - Washington, D.C., 9/80] [File 1]
  • [Interview Transcripts - Washington, D.C., 9/80] [File 2]
  • [Interview Transcripts - Washington, D.C., 9/80] [File 3]
  • [Interview Transcripts - Washington, D.C., 10/2/80]
  • [Interview Transcripts - West Coast, 9/80]
  • [Interview Transcripts - Williamsburg, Virginia, 9/80]
  • [Miscellaneous]
  • National Captioning Institute
  • [The President]
  • Release Form Log
  • Release Forms, Bank
  • Release Forms, Signed - Carter Campaign [1980] [1]
  • Release Forms, Signed - Carter Campaign [1980] [2]

 

Gerald M. Rafshoon's Personal Files

Container 5

 

Gerald M. Rafshoon's Campaign State Files

Container 5 (cont.)


Container 6

 

 

Gerald M. Rafshoon's 1976 Campaign Subject Files

Container 7


Container 8


Container 9

 

Gerald Rafshoon's 1976-1980 Campaign Subject Files

Container 10


Container 11

 

Gerald M. Rafshoon's Subject Files

Container 12


Container 13

Container 14


Container 15


Container 16


Container 17


Container 18


Container 19


Container 20

 

Gerald M. Rafshoon's Post-Presidential Files

Container 21

 

Gerald M. Rafshoon's Advertising Files (Oversized Materials)

This series is unprocessed at this time and therefore unavailable for research. Please check back later.